The Internet gives public relations practitioners a multifaceted form of worldwide communication, primarily involving message exchange by e-mail, information delivery and persuasion through the Web, and extensive access to audiences for strategic research opportunities.
- E-mail distribution
Include messages to individuals; newsletters to staff members; transmission of press releases, photos, and pitch letters to media offices; and despatch and receipt of copy between public relations firms and clients, including fully formatted documents using software such as Adobe Acrobat.
- World Wide Web sites
These sites provide a way for organizations to tell Internet users what they do, to publicize projects, and to advocate policies.
- Brochureware
Although this term is used ironically by those who envision Web sites as a unique new channel, much of the content on web sites is little more than an online version of the brochures and collateral materials that organizations provide to stakeholders.
- Usenet discussion groups
Individuals concerned with a certain issue discuss it by making comments and reading the responses of other participants, Sometimes this exchange is called a newsgroup.
- Listservs
PRFORUM and other listservs offer a similar interactive and dynamic opportunity for public relations professionals to query members of the discussion list. A participant must enrol with the list manager, thereby gaining access to the discussions.
- Social Networking
Twitting, ebuzzing, Foursquare a few others social networking that may help the Public Relations in getting the fast track news. Social networking is very helpful in updating recent news in the web.
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